11th FVI Expert Breakfast - 15.11.2024

Announcement

Make Maintenance Great Again! 💥

Maintenance is the invisible backbone of every production – yet it is often overlooked. At the 11th FVI Expert Breakfast on 15.11.2024 from 9:30 to 10:30 am, we will discuss how we can change that.

Together with Marcel and the marketing experts Max and Camilo from Centralize Consulting, we will show how maintenance professionals can properly market and present their work so that they are recognized and their value is made visible. The goal is to make the profession of maintenance more attractive – for new talents and decision-makers.

Event topics:

How do I present myself within the company and externally?

How do I market maintenance as a value-adding area?

Internal and external marketing that can also be applied to other technical professions.

✅ Let’s explore new ways together to ensure that maintenance is seen for what it is: essential and future-proof. Sign up and be part of the movement that makes maintenance great again.

When: 15 November 2024, 9:30 - 10:30 am Where: LinkedIn Live

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More about it: LinkedIn Event

Summary

• Introduction and Objectives: The session began with a welcome and the introduction of the topic “Make Maintenance Great Again” by Jens and Marcel.
• Importance of Marketing in Maintenance: Jens emphasized the need to make maintenance more visible to secure resources and attract skilled workers.
• Internal Communication: There was a discussion on how to communicate maintenance successes internally, e.g., through intranet updates, newsletters, or dashboards in production halls.
• External Communication and Social Media: Max and Camilo from Centralize Consulting explained how social media, especially LinkedIn, can be used to present maintenance externally and attract potential skilled workers.
• Practical Examples and Ideas: Participants like Oliver and Karl shared their experiences and ideas for internal and external communication, e.g., through weekly reports, videos, or special T-shirts for maintenance workers.
• Show Your Work Initiative: It was proposed to create a support group to regularly produce short videos showcasing the work and successes of maintenance.